{"id":229,"date":"2020-08-11T13:24:57","date_gmt":"2020-08-11T10:24:57","guid":{"rendered":"http:\/\/faq.businesschain.io\/?post_type=epkb_post_type_1&#038;p=229"},"modified":"2020-08-17T09:25:07","modified_gmt":"2020-08-17T06:25:07","slug":"ecommerce","status":"publish","type":"epkb_post_type_1","link":"https:\/\/faq.businesschain.io\/?epkb_post_type_1=ecommerce","title":{"rendered":"Ecommerce"},"content":{"rendered":"\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u042d\u0442\u0438\u043c\u043e\u043b\u043e\u0433\u0438\u044f<\/td><td>\u043e\u0442 \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u043e\u0433\u043e&nbsp;<em>electronic commerce<\/em>&nbsp;\u2014 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430\u044f \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u044f. \u00ab\u0415\u00bb \u043d\u0435\u0438\u043d\u0442\u0443\u0438\u0442\u0438\u0432\u043d\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u043a\u0430\u043a \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 \u0434\u043b\u044f \u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430.<\/td><\/tr><tr><td>\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435<\/td><td>\u0441\u0444\u0435\u0440\u0430&nbsp;<a href=\"https:\/\/ru.wikipedia.org\/wiki\/%D0%AD%D0%BA%D0%BE%D0%BD%D0%BE%D0%BC%D0%B8%D0%BA%D0%B0\">\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438<\/a>, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u0432 \u0441\u0435\u0431\u044f \u0432\u0441\u0435 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0435 \u0438 \u0442\u043e\u0440\u0433\u043e\u0432\u044b\u0435&nbsp;<a href=\"https:\/\/ru.wikipedia.org\/wiki\/%D0%91%D0%B0%D0%BD%D0%BA%D0%BE%D0%B2%D1%81%D0%BA%D0%B0%D1%8F_%D1%82%D1%80%D0%B0%D0%BD%D0%B7%D0%B0%D0%BA%D1%86%D0%B8%D1%8F\">\u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0438<\/a>, \u043e\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043b\u044f\u0435\u043c\u044b\u0435 \u043f\u0440\u0438 \u043f\u043e\u043c\u043e\u0449\u0438&nbsp;<a href=\"https:\/\/ru.wikipedia.org\/wiki\/%D0%9A%D0%BE%D0%BC%D0%BF%D1%8C%D1%8E%D1%82%D0%B5%D1%80%D0%BD%D0%B0%D1%8F_%D1%81%D0%B5%D1%82%D1%8C\">\u043a\u043e\u043c\u043f\u044c\u044e\u0442\u0435\u0440\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439<\/a>, \u0438&nbsp;<a href=\"https:\/\/ru.wikipedia.org\/wiki\/%D0%91%D0%B8%D0%B7%D0%BD%D0%B5%D1%81-%D0%BF%D1%80%D0%BE%D1%86%D0%B5%D1%81%D1%81\">\u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u0440\u043e\u0446\u0435\u0441\u0441\u044b<\/a>, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0435 \u0441 \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435\u043c \u0442\u0430\u043a\u0438\u0445 \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0439.\u041a \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438 \u043e\u0442\u043d\u043e\u0441\u044f\u0442:\u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u044b\u0439 \u043e\u0431\u043c\u0435\u043d \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0435\u0439 (Electroni\u0441 Data Interchange, EDI),\u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0435 \u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u043a\u0430\u043f\u0438\u0442\u0430\u043b\u0430 (Electronic Funds Transfer, EFT),<a href=\"https:\/\/ru.wikipedia.org\/wiki\/%D0%AD%D0%BB%D0%B5%D0%BA%D1%82%D1%80%D0%BE%D0%BD%D0%BD%D0%B0%D1%8F_%D1%82%D0%BE%D1%80%D0%B3%D0%BE%D0%B2%D0%BB%D1%8F\">\u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0443\u044e \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u044e<\/a>&nbsp;(<a href=\"https:\/\/ru.wikipedia.org\/wiki\/%D0%90%D0%BD%D0%B3%D0%BB%D0%B8%D0%B9%D1%81%D0%BA%D0%B8%D0%B9_%D1%8F%D0%B7%D1%8B%D0%BA\">\u0430\u043d\u0433\u043b.<\/a>&nbsp;e-trade),\u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u044b\u0435 \u0434\u0435\u043d\u044c\u0433\u0438 (e-cash),\u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u044b\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 (e-marketing),\u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u044b\u0439 \u0431\u0430\u043d\u043a\u0438\u043d\u0433 (e-banking),\u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0445\u043e\u0432\u044b\u0435 \u0443\u0441\u043b\u0443\u0433\u0438 (e-insurance).<\/td><\/tr><tr><td>\u041f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u0432 \u0441\u0442\u0430\u0440\u0442\u0430\u043f\u0430\u0445<\/td><td>\u043e\u0434\u043d\u0430 \u0438\u0437&nbsp;<a href=\"https:\/\/vc.ru\/hr\/82554-slovar-nachinayushchego-startapera#models\">\u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0435\u0439<\/a>, \u043a\u043e\u0433\u0434\u0430 \u043f\u043e\u0448\u0442\u0443\u0447\u043d\u043e \u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442\u0441\u044f \u0443\u0441\u043b\u0443\u0433\u0438 \u043b\u0438\u0431\u043e \u043f\u0440\u043e\u0434\u0430\u044e\u0442\u0441\u044f \u0442\u043e\u0432\u0430\u0440\u044b \u0447\u0435\u0440\u0435\u0437 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442.\u0412\u0430\u0436\u043d\u044b\u0435&nbsp;<a href=\"https:\/\/vc.ru\/hr\/82554-slovar-nachinayushchego-startapera#metric\">\u043c\u0435\u0442\u0440\u0438\u043a\u0438<\/a>:\u0415\u0436\u0435\u043c\u0435\u0441\u044f\u0447\u043d\u0430\u044f \u0432\u044b\u0440\u0443\u0447\u043a\u0430 (monthly revenue).\u0415\u0436\u0435\u043c\u0435\u0441\u044f\u0447\u043d\u044b\u0439&nbsp;<a href=\"https:\/\/vc.ru\/writing\/82554#growth\">\u0442\u0435\u043c\u043f \u0440\u043e\u0441\u0442\u0430<\/a>&nbsp;\u0432\u044b\u0440\u0443\u0447\u043a\u0438 (revenue CMGR).\u041f\u0440\u0438\u0431\u044b\u043b\u044c (gross margin).\u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0451\u043d\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 (paid&nbsp;<a href=\"https:\/\/vc.ru\/writing\/82554#ltv\">CAC<\/a>).<\/td><\/tr><tr><td>\u0417\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0432 \u0436\u0438\u0437\u043d\u0438<\/td><td><\/td><\/tr><tr><td>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438<\/td><td>\u00ab\u041e\u0441\u043d\u043e\u0432\u044b \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438\u00bb,&nbsp;<em>\u042e\u0440\u0430\u0441\u043e\u0432 \u0410. \u0412.<\/em>, \u0413\u043e\u0440\u044f\u0447\u0430\u044f \u043b\u0438\u043d\u0438\u044f-\u0422\u0435\u043b\u0435\u043a\u043e\u043c, \u041c\u043e\u0441\u043a\u0432\u0430, 2007 \u0433\u043e\u0434\u00abElectronic Commerce\u00bb, Gary Schneider, Course Technology, 2008<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u042d\u0442\u0438\u043c\u043e\u043b\u043e\u0433\u0438\u044f \u043e\u0442 \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u043e\u0433\u043e&nbsp;electronic commerce&nbsp;\u2014 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430\u044f \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u044f. \u00ab\u0415\u00bb \u043d\u0435\u0438\u043d\u0442\u0443\u0438\u0442\u0438\u0432\u043d\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u043a\u0430\u043a \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 \u0434\u043b\u044f \u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430. \u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u0441\u0444\u0435\u0440\u0430&nbsp;\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u0432 \u0441\u0435\u0431\u044f \u0432\u0441\u0435 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0435 \u0438 \u0442\u043e\u0440\u0433\u043e\u0432\u044b\u0435&nbsp;\u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0438, \u043e\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043b\u044f\u0435\u043c\u044b\u0435 \u043f\u0440\u0438 \u043f\u043e\u043c\u043e\u0449\u0438&nbsp;\u043a\u043e\u043c\u043f\u044c\u044e\u0442\u0435\u0440\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439, \u0438&nbsp;\u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u0440\u043e\u0446\u0435\u0441\u0441\u044b, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0435 \u0441 \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435\u043c \u0442\u0430\u043a\u0438\u0445 \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0439.\u041a \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438 \u043e\u0442\u043d\u043e\u0441\u044f\u0442:\u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u044b\u0439 \u043e\u0431\u043c\u0435\u043d \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0435\u0439 (Electroni\u0441 Data Interchange, EDI),\u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0435 \u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u043a\u0430\u043f\u0438\u0442\u0430\u043b\u0430 (Electronic Funds Transfer, EFT),\u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0443\u044e \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u044e&nbsp;(\u0430\u043d\u0433\u043b.&nbsp;e-trade),\u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u044b\u0435 \u0434\u0435\u043d\u044c\u0433\u0438 (e-cash),\u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u044b\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 (e-marketing),\u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u044b\u0439 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"epkb_post_type_1_category":[14],"epkb_post_type_1_tag":[],"_links":{"self":[{"href":"https:\/\/faq.businesschain.io\/index.php?rest_route=\/wp\/v2\/epkb_post_type_1\/229"}],"collection":[{"href":"https:\/\/faq.businesschain.io\/index.php?rest_route=\/wp\/v2\/epkb_post_type_1"}],"about":[{"href":"https:\/\/faq.businesschain.io\/index.php?rest_route=\/wp\/v2\/types\/epkb_post_type_1"}],"author":[{"embeddable":true,"href":"https:\/\/faq.businesschain.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/faq.businesschain.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=229"}],"version-history":[{"count":2,"href":"https:\/\/faq.businesschain.io\/index.php?rest_route=\/wp\/v2\/epkb_post_type_1\/229\/revisions"}],"predecessor-version":[{"id":334,"href":"https:\/\/faq.businesschain.io\/index.php?rest_route=\/wp\/v2\/epkb_post_type_1\/229\/revisions\/334"}],"wp:attachment":[{"href":"https:\/\/faq.businesschain.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=229"}],"wp:term":[{"taxonomy":"epkb_post_type_1_category","embeddable":true,"href":"https:\/\/faq.businesschain.io\/index.php?rest_route=%2Fwp%2Fv2%2Fepkb_post_type_1_category&post=229"},{"taxonomy":"epkb_post_type_1_tag","embeddable":true,"href":"https:\/\/faq.businesschain.io\/index.php?rest_route=%2Fwp%2Fv2%2Fepkb_post_type_1_tag&post=229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}