{"id":247,"date":"2020-08-11T13:39:08","date_gmt":"2020-08-11T10:39:08","guid":{"rendered":"http:\/\/faq.businesschain.io\/?post_type=epkb_post_type_1&#038;p=247"},"modified":"2020-08-17T16:41:36","modified_gmt":"2020-08-17T13:41:36","slug":"ltv-cac","status":"publish","type":"epkb_post_type_1","link":"https:\/\/faq.businesschain.io\/?epkb_post_type_1=ltv-cac","title":{"rendered":"LTV > CAC"},"content":{"rendered":"\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u042d\u0442\u0438\u043c\u043e\u043b\u043e\u0433\u0438\u044f<\/td><td><em><strong>l<\/strong>ifetime&nbsp;<strong>v<\/strong>alue<\/em>&nbsp;\u2014 \u043f\u043e\u0436\u0438\u0437\u043d\u0435\u043d\u043d\u0430\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c,&nbsp;<em><strong>c<\/strong>ustomer&nbsp;<strong>a<\/strong>quisition&nbsp;<strong>c<\/strong>ost<\/em>&nbsp;\u2014 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044f<\/td><\/tr><tr><td>\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435<\/td><td><strong>LTV<\/strong>&nbsp;&#8212; \u0430\u0431\u0431\u0440\u0435\u0432\u0438\u0430\u0442\u0443\u0440\u0430, \u043f\u0435\u0440\u0435\u0432\u043e\u0434\u0438\u043c\u0430\u044f \u043a\u0430\u043a &#171;\u0436\u0438\u0437\u043d\u0435\u043d\u043d\u044b\u0439 \u0446\u0438\u043a\u043b \u043a\u043b\u0438\u0435\u043d\u0442\u0430&#187;. \u042d\u0442\u043e\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u0435\u0442, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043a\u0430\u0436\u0434\u044b\u0439 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442 \u0434\u0435\u043d\u0435\u0433 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0437\u0430 \u0432\u0441\u0435 \u0432\u0440\u0435\u043c\u044f \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0441 \u043d\u0435\u0439Customer Acquisition Cost (CAC) \u2014 \u044d\u0442\u043e \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u0430. \u042d\u0442\u043e \u0432\u0441\u044f \u0441\u0443\u043c\u043c\u0430 \u0434\u0435\u043d\u0435\u0433, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0431\u044b\u043b\u0430 \u043f\u043e\u0442\u0440\u0430\u0447\u0435\u043d\u0430 \u043d\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0430. \u0418\u043d\u043e\u0433\u0434\u0430 \u0442\u0430\u043a\u0436\u0435 \u043f\u0438\u0448\u0443\u0442 &#171;Cost to Acquire a Customer&#187;, \u0447\u0442\u043e \u0442\u0430\u043a\u0436\u0435 \u0441\u043e\u043a\u0440\u0430\u0449\u0430\u0435\u0442\u0441\u044f \u043a\u0430\u043a &#171;CAC&#187; \u0438 \u0438\u043c\u0435\u0435\u0442 \u0442\u043e \u0436\u0435 \u0441\u0430\u043c\u043e\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435.<br><br><\/td><\/tr><tr><td>\u041f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u0432 \u0441\u0442\u0430\u0440\u0442\u0430\u043f\u0430\u0445<\/td><td>\u0441\u0430\u043a\u0440\u0430\u043b\u044c\u043d\u0430\u044f \u0444\u043e\u0440\u043c\u0443\u043b\u0430 \u0441\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u0438&nbsp;<a href=\"https:\/\/vc.ru\/hr\/82554-slovar-nachinayushchego-startapera#unit\">\u044e\u043d\u0438\u0442-\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438<\/a>, \u043a\u043e\u0433\u0434\u0430 \u0431\u0438\u0437\u043d\u0435\u0441 \u043d\u0435\u0443\u0431\u044b\u0442\u043e\u0447\u0435\u043d.LTV \u2014 \u044d\u0442\u043e \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0434\u0435\u043d\u0435\u0433 \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442 \u043d\u0430\u043c \u043e\u0434\u0438\u043d \u043a\u043b\u0438\u0435\u043d\u0442 \u0437\u0430 \u0432\u0441\u0451 \u0432\u0440\u0435\u043c\u044f \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0441 \u043d\u0430\u0448\u0438\u043c \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u043c.CAC \u2014 \u044d\u0442\u043e \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u0441\u0442\u043e\u0438\u0442 \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0430. \u041e\u0431\u044b\u0447\u043d\u043e \u0441\u0447\u0438\u0442\u0430\u0435\u0442\u0441\u044f \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e \u043f\u043e \u043a\u0430\u0436\u0434\u043e\u043c\u0443 \u043a\u0430\u043d\u0430\u043b\u0443 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e \u043f\u043e \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0432 Google, \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0435 \u0447\u0435\u0440\u0435\u0437 Facebook.<\/td><\/tr><tr><td>\u0417\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0432 \u0436\u0438\u0437\u043d\u0438<\/td><td><\/td><\/tr><tr><td>\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438<\/td><td><a href=\"https:\/\/fb.ru\/article\/332423\/pokazatel-ltv-ponyatie-vajnost-sposobyi-vyichisleniya\">https:\/\/fb.ru\/article\/332423\/pokazatel-ltv-ponyatie-vajnost-sposobyi-vyichisleniya<\/a><a href=\"https:\/\/fb.ru\/article\/332423\/pokazatel-ltv-ponyatie-vajnost-sposobyi-vyichisleniya\">\u0418\u0441\u0442\u043e\u0447\u043d\u0438\u043a:&nbsp;<\/a><a href=\"https:\/\/leadstartup.ru\/db\/customer-acquisition-cost\">https:\/\/leadstartup.ru\/db\/customer-acquisition-cost<\/a>&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u042d\u0442\u0438\u043c\u043e\u043b\u043e\u0433\u0438\u044f lifetime&nbsp;value&nbsp;\u2014 \u043f\u043e\u0436\u0438\u0437\u043d\u0435\u043d\u043d\u0430\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c,&nbsp;customer&nbsp;aquisition&nbsp;cost&nbsp;\u2014 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044f \u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 LTV&nbsp;&#8212; \u0430\u0431\u0431\u0440\u0435\u0432\u0438\u0430\u0442\u0443\u0440\u0430, \u043f\u0435\u0440\u0435\u0432\u043e\u0434\u0438\u043c\u0430\u044f \u043a\u0430\u043a &#171;\u0436\u0438\u0437\u043d\u0435\u043d\u043d\u044b\u0439 \u0446\u0438\u043a\u043b \u043a\u043b\u0438\u0435\u043d\u0442\u0430&#187;. \u042d\u0442\u043e\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u0435\u0442, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043a\u0430\u0436\u0434\u044b\u0439 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442 \u0434\u0435\u043d\u0435\u0433 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0437\u0430 \u0432\u0441\u0435 \u0432\u0440\u0435\u043c\u044f \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0441 \u043d\u0435\u0439Customer Acquisition Cost (CAC) \u2014 \u044d\u0442\u043e \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u0430. \u042d\u0442\u043e \u0432\u0441\u044f \u0441\u0443\u043c\u043c\u0430 \u0434\u0435\u043d\u0435\u0433, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0431\u044b\u043b\u0430 \u043f\u043e\u0442\u0440\u0430\u0447\u0435\u043d\u0430 \u043d\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0430. \u0418\u043d\u043e\u0433\u0434\u0430 \u0442\u0430\u043a\u0436\u0435 \u043f\u0438\u0448\u0443\u0442 &#171;Cost to Acquire a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"epkb_post_type_1_category":[14],"epkb_post_type_1_tag":[15],"_links":{"self":[{"href":"https:\/\/faq.businesschain.io\/index.php?rest_route=\/wp\/v2\/epkb_post_type_1\/247"}],"collection":[{"href":"https:\/\/faq.businesschain.io\/index.php?rest_route=\/wp\/v2\/epkb_post_type_1"}],"about":[{"href":"https:\/\/faq.businesschain.io\/index.php?rest_route=\/wp\/v2\/types\/epkb_post_type_1"}],"author":[{"embeddable":true,"href":"https:\/\/faq.businesschain.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/faq.businesschain.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=247"}],"version-history":[{"count":2,"href":"https:\/\/faq.businesschain.io\/index.php?rest_route=\/wp\/v2\/epkb_post_type_1\/247\/revisions"}],"predecessor-version":[{"id":328,"href":"https:\/\/faq.businesschain.io\/index.php?rest_route=\/wp\/v2\/epkb_post_type_1\/247\/revisions\/328"}],"wp:attachment":[{"href":"https:\/\/faq.businesschain.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=247"}],"wp:term":[{"taxonomy":"epkb_post_type_1_category","embeddable":true,"href":"https:\/\/faq.businesschain.io\/index.php?rest_route=%2Fwp%2Fv2%2Fepkb_post_type_1_category&post=247"},{"taxonomy":"epkb_post_type_1_tag","embeddable":true,"href":"https:\/\/faq.businesschain.io\/index.php?rest_route=%2Fwp%2Fv2%2Fepkb_post_type_1_tag&post=247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}